NDA
Client
Austria Tourism
Year
2026
Role
Art Direction
NON-DISCLOSURE AUSTRIA:
As concentrated tourist masses become a growing issue worldwide, Austria is the first country to ask its future guests to sign an NDA, prohibiting them from talking about their vacation. In doing so, Austria aims to protect its hidden gems from becoming overhyped and overcrowded, while also making a statement for a balanced form of tourism.
CREDITS
Advertising Agency: Wien Nord Serviceplan
Chief Creative Officer: Matthias Piskernik
Creative Directon: Axel Spendlingwimmer, Michael Maier
Art Direction: Marina Mrvka, Marie-Graceielle Oniemba Copywriting: Michael Maier, Anna Sramek, Jakob Paulnsteiner
DTP (Desktop Publishing): Stefan Löffler
Account Direction: Christoph Oberlechner, Raphaela Frauscher
Account Managers: Barbara Farkas, Madlen Berger
Film Production: Kaiserschnitt Film
Director: Thomas Cervenca
Cinematography: Jens Wirtzfeld & Valentin Lilgenau
Music & Sound: Innenhof Studio
Social Media Agency: TACSY