Littering Horror

Client

McDonald's

Year

2023

Role

Concept, Art Direction

It's not just at Halloween that we experience the horror of carelessly discarded garbage. Let's stop this - all year round.
Based on well-known horror movie scenes, we show in a surprising way that the real horror can be found somewhere else.

CREDITS

Advertising Agency: DDB Wien
Executive Creative Directors:
Thomas Tatzl, Andreas Spielvogel
Art Director: Marina Mrvka
Concept: Marina Mrvka, David Hassbach
Photography: Vienna Paint
Digital Artists: Vienna Paint