EMJOY YOUR HOLIDAY

CLIENT

McDonald's

YEAR

2021

ROLE

Concept, Art Direction

With most of Europe enjoying a holiday in August, McDonald's is encouraging Austrians to McLove their time off.

AWARDS

CCA: 2x Shortlist
DDB Worldwide: Work of the Week Adweek: https://www.adweek.com/creativity/mcdonalds-leans-on-brand-familiarity-in-vacation-themed-ads/

CREDITS

Advertising Agency: DDB Wien
Executive Creative Directors:
Thomas Tatzl, Andreas Spielvogel
Art Director: Marina Mrvka
Concept: Marina Mrvka
Digital Artists: Vienna Paint