MISSED YOU!
CLIENT
McDonald's
YEAR
2020
ROLE
Concept, Art Direction
After the shutdown in Austria, McDonald's reopened its restaurants on May 15th. During the Corona lockdown, instant noodles became one of the most consumed comfort foods at home. Therefore, we created this print ad featuring a pot of noodles that visually resembles the iconic McDonald’s fries packaging — symbolizing the transition from homemade lockdown meals back to McDonald’s fries.
We've missed you just the same! Back again on May 15th.
AWARDS
CCA: Gold Venus & Silver Venus
Adgar: Gold
Lürzers Archive: Print Ad of the Week
CREDITS
Advertising Agency: DDB Wien
Executive Creative Directors:
Thomas Tatzl, Andreas Spielvogel
Creative Director: Babette Brunner
Art Director: Marina Mrvka
Concept: Marina Mrvka
Copywriter: Jakob Paulnsteiner
Digital Artists: Vienna Paint