MERRY CHRISTMAIS

CLIENT

DDB Wien

YEAR

2022

ROLE

Concept, Art Direction

At a time when AI wasn’t quite as good as it is today, we asked it to create our Christmas direct mail campaign. We sent the results to our customers as printed proofs in an envelope. With the ugly AI generated Christmas campaign, we wanted to communicate something to our customers: For ideas that touch you emotionally in unexpected ways, you still need us as creatives/as an agency.

Zipfer – Ein Bier für das Christkind.

Greenpeace – Tiere zu Weihnachten.

Wieselburger – Bier und Flaschen zu Weihnachten.

Zipfer – Ein Bier für das Christkind.

1/14

AWARDS

CCA Venus: 1x Silver Venus

CREDITS

Advertising Agency: DDB Wien
Executive Creative Directors:
Thomas Tatzl, Andreas Spielvogel
Art Director: Marina Mrvka
Concept: Marina Mrvka, David Hausbacher
Copywriter: Sofian Fadel