Merry Chritsmais

This year,  to stand out from the classic Christmas direct mailings for our customers, we had the idea to turn Christmas into ChristmAIs. To do this, we briefed an AI to generate a Christmas campaign. We sent the results to our customers as printed proofs in an envelope. 

With the ugly AI generated Christmas campaign, we wanted to communicate something to our customers:

For ideas that touch you emotionally in unexpected ways, you still need us as creatives/as an agency.