"Happy"V-Day

Client

McDonald's

Year

14.02.2023

Role

Concept, Art Direction

Valentine’s Day is usually all about romance and couples. We turned the tables by celebrating singles and the upsides of being on your own.
To everyone in a relationship: hang in there.

CREDITS

Advertising Agency: DDB Wien
Executive Creative Directors:
Thomas Tatzl, Andreas Spielvogel
Art Director: Marina Mrvka
Concept: Marina Mrvka, Jakob Paulnsteiner
Text: Jakob Paulnsteiner